As we need to fulfill the needs of buyers having slightly different needs, we should have as much as options in the backend to make sure majority of them feel easier to customize as well as to avoid frequent support requests. As the same buyers going to consider about end users (website viewers), we need to keep the front end with minimal design and user friendly navigation. So there is a necessity to balance both with right decisions according to the market’s needs (if our target is sales and usage instead of excellence of a product).

Researching the similar products and it’s feedbacks on the market would help to find essential features that has good sales potential and also to avoid failure attempts due to having imbalanced options/features. Sometimes we need to be ready to cut some of the features to reduce the complexity (on both front end and backend). This is where the sharp understanding about market’s needs becomes necessary.